Kill bad ideas fast.
Make good ideas win.
Turn a vague idea into a product ready to build. Buyer, pricing, scope, and launch strategy. Decided by proven frameworks, not guesswork.
The decision engine for your next product.
One idea in.One winning product out.
9 decisions made. 9 outputs you keep. All backed by data not gut feel.
Market Verdict
Kill it, pivot, or proceed. With the data to back it up.
Your Buyer
Named persona with willingness-to-pay, acquisition cost, and decision timeline.
Pain Ranking
Prioritised problems ranked by severity and frequency. Not guesses.
Competitive Angle
Your positioning strategy against real competitors found in live market data.
MVP Scope
Feature list with timeline (Lean / Balanced / Full packages). Not a 2-year roadmap.
Pricing Architecture
Tiers, competitive positioning map, and unit economics. Not "charge what you're worth."
Demand Proof
Smoke test kit with landing page copy, traffic templates, and a conversion verdict.
Launch Plan
Channel playbooks with copy templates, social posts, and email sequences you can use today.
Vibe Code Exports
.cursorrules, CLAUDE.md, or config files for Cursor, Claude Code, Windsurf, Replit, Lovable, v0, Gemini.
Plus: a ShipFit Verdict that sharpens with every stage (ship, pivot, or kill) and The Roast, brutally honest feedback that won't let you skip the hard questions.
What makes ShipFit different.
ChatGPT doesn't force the decisions that matter. It tells you your idea is great and moves on. A landing page tells you someone clicked. Neither is validation. Is there a market? Who's the buyer? What should you charge? What's the MVP? How do you launch? These are the decisions that determine whether your product lives or dies. ShipFit makes you answer all nine, in order. Each one builds on the last. Skip one, the next one breaks.
Decision Engine
It's not a chat. It's a process. 9 decisions, fixed sequence, no skipping. Every answer is contextual to your idea, your market, and your buyer.
Skip a step? We've seen how that movie ends.
Proven frameworks
The decisions are guided by 50 years of startup wisdom. Christensen, Fitzpatrick, Vohra, Helmer + 49 more frameworks, mapped to the right idea and stage.
The Mom Test
Q3Rob Fitzpatrick
Validation question methodology — real interviews, not theater
Jobs-to-be-Done
Q2-Q4Clayton Christensen
Functional, social, and emotional jobs your product fulfills
7 Powers
Q4Hamilton Helmer
Strategic moats: Scale, Network, Counter-positioning, Switching, Brand, Cornered Resource, Process
Van Westendorp PSM
Q6Feature-weighted price sensitivity analysis without guessing
Blue Ocean Strategy
Q4Kim & Mauborgne
ERRC framework: Eliminate, Reduce, Raise, Create
Fake Door Testing
Q7Pre-build behavioral validation with landing pages and apology modals
+ 49 more: TAM/SAM/SOM Analysis, Porter's Five Forces, Market Timing Analysis, Unit Economics (LTV/CAC)...
Real data, not AI slop
Every competitor has a real website. Every price has a source link. Every complaint comes from Trustpilot, G2, or App Store reviews.
The competition
How they fail their users
| Feature | Gorgias | Tidio | You |
|---|---|---|---|
| TrustScore 2.5/5 on Trustpilot (143 reviews) | |||
| Interface overwhelming for non-power users | |||
| Pricing scales painfully with ticket volume |
Gorgias
$50/mo · Starter plan
gorgias.com“Support tickets pile up during peak hours and the AI suggestions miss context.”
trustpilot.com · 143 reviewsYour playbook ends in a PDF,
and in your terminal.
Export to 7 AI coding environments with tool-optimized prompts. Or get a Universal Prompt that works anywhere.
# ShipFit Export for Cursor
# Project: AI Fitness Tracker
## Context
You are building an AI-powered fitness tracker for remote workers.
Market: B2C, Health & Wellness, Early Stage
Primary ICP: Health-conscious professionals, 25-45, WFH
## MVP Scope (validated)
1. Activity tracking with desk-break reminders
2. Posture analysis via webcam (opt-in)
3. Weekly wellness score with actionable tips
## Technical Architecture
- React Native (iOS + Android)
- Node.js backend with Express
- PostgreSQL for user data
- TensorFlow Lite for on-device ML
## First Sprint Tasks
1. Set up React Native project with Expo
2. Build onboarding flow (3 screens)
3. Implement activity tracking service
...
Copy. Paste. Build.
Cheaper thanone bad decision.
Start with a $5 pack. Subscribe when you're validating multiple ideas.
Taster Pack · 10 credits
Everything through MVP Scoping
Test whether your idea is worth building. Buyer, pain, competition, and a scoped V1. Enough to kill a bad idea before you waste a week on it.
- Market verdict, buyer profile & competitive angle
- MVP scope with feature list
- Credits never expire
Starter Pack · 20 credits
The complete playbook
Everything in Taster plus pricing strategy, launch plan, and vibe-code exports. Enough credits to ship the full playbook end-to-end.
- All 9 stages, one full playbook
- Pricing strategy & launch plan included
- Vibe-code exports for Cursor, Claude Code, v0…
- Credits never expire
PAYG credits never expire. No credit card required to start.
Ready to make your next product a success?
9 decisions between your idea and a product worth building.