The frameworks that separate shippers from dreamers
Every decision ShipFit forces is backed by a framework that's been proven across thousands of launches. Here's every one. What it is, when to use it, and how ShipFit operationalizes it.
7 Powers
The 7 Powers framework names all 7 defensible advantages a business can have. If you can't pick one for your startup, you're just betting on a fair fight.
Blue Ocean Strategy
Kim and Mauborgne's Blue Ocean Strategy in plain terms. The four-actions framework, value innovation, and why most claimed blue oceans are really red oceans.
Buyer Persona Canvas
Buyer personas done properly. Adele Revella's approach plus a one-page canvas. Why most personas are useless, and what makes the rare ones decision-grade.
ICE Scoring
ICE Scoring multiplies Impact × Confidence × Ease to rank features and experiments. The honest version forces you to defend Confidence with hard evidence.
Jobs to be Done (JTBD)
Jobs to be Done reframes every product decision: customers don't buy features, they hire products to get a job done. Here's how to apply it without faking it.
MoSCoW
MoSCoW prioritization scopes V1 by sorting features into Must, Should, Could, and Won't. The honest version cuts ruthlessly and ships in weeks, not months.
Superhuman PMF Engine
Rahul Vohra's framework to measure and engineer product-market fit. The 40% rule, the high-expectations customer, and the four-step loop that moves the score.
The Lean Startup
Eric Ries's Lean Startup, stripped of the fluff. Validated learning, Build-Measure-Learn, MVP, pivot or persevere. What it means and where it gets misapplied.
The Mom Test
The Mom Test is Rob Fitzpatrick's framework for customer interviews that generate real signal. Not praise. Three rules, applied step-by-step, with examples.
Van Westendorp Price Sensitivity Meter
The Van Westendorp framework uses 4 questions to surface a defensible price range. Here's how to run it, interpret the results, and avoid the usual mistakes.
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